Economic impact

The Beverage Industry is a Major Contributor to Wisconsin’s Economy

Wisconsin’s beverage companies manufacture and distribute some of the most popular nonalcoholic beverages in the world. From products in your neighborhood store to our support of local community initiatives, our presence is felt in every community across the state. We play an important role in the state’s economy by providing well-paying jobs, paying significant tax dollars to the state and federal government and making generous charitable contributions to organizations across the state. We are American companies making Wisconsin products with Wisconsin workers in Wisconsin’s hometowns!

Our Industry Delivers!

Making An Economic Impact:

With a direct economic impact of $3.2 billion, Wisconsin’s beverage industry provides $339.4 million in wages, and contributes $296.3 million in taxes at the state level and $464.5 million at the federal level.

Supporting Local Charities:

Wisconsin’s beverage companies and their employees also generously contributed $30.3 million to charitable causes and organizations across the state.

Benefitting Local Businesses:

Wisconsin’s beverage industry supports a number of other business sectors and their employees throughout the state. In fact, more than 25,349 workers in restaurants, grocery stores, convenience stores, movie theaters and more depend, in part, on beverage sales for their livelihoods. Additionally, 18,102 workers whose companies supply ingredients and materials among other things to the beverage industry depend partly on beverage sales for their paychecks