about us

The Wisconsin Beverage Association (WBA) is the trade association for Wisconsin’s refreshing, non-alcoholic beverage industry, serving the public and its members since 1910.

Formerly known as the Wisconsin Soft Drink Association, our name was changed in 2005 to better reflect the expanded range of non-alcoholic beverages our industry provides Wisconsin consumers.

Our member companies manufacture and distribute a wide variety of refreshing choices, including:

100% Juices & Juice Drinks
Ready-to-Drink Teas & Coffees
Sports & Energy Drinks
Bottled Waters
Classic & Zero-Sugar Soft Drinks

The WBA represents bottlers and franchise companies of the non-alcoholic beverage industry. The Association represents its members on the federal, state, and local levels of government.

The WBA provides a neutral forum where members convene to discuss issues of interest while maintaining their tradition of spirited competition in the marketplace. The Association also serves as a liaison between the industry and the public and provides a unified voice in legislative and regulatory matters.

Economic Impact

Delivering for Wisconsin

The Wisconsin beverage industry plays an important role in our economy by providing good-paying, family-supporting careers, contributing significant tax dollars, and making generous charitable donations to improve our communities.

We have roots in every community across our state and work hard to deliver a positive impact for the customers, consumers and neighbors we serve.