Transparency & Choice

When it comes to what your family eats and drinks, the facts are Good to Know.

That’s why America’s beverage companies launched Good to Know, a new initiative designed to empower Americans with easy-to-understand information about the ingredients in their drinks so they can make the decisions that are right for them. It is another step in our long history of working together to bring Americans more choices and clear information.

Delivering Straightforward Information

GoodtoKnowFacts.org is where Americans can start to
explore more than 140 beverage ingredients compiled in
one place for the first time, including:

Common uses
Alternative names
Safety & regulatory status

Good to Know provides Americans with the global food safety scientific assessments from the U.S. Food & Drug Administration, European Food Safety Authority and Health Canada. It also identifies for the first time which ingredients have a Generally Recognized as Safe (GRAS) Self-Determined authorization.

This is a first stop that provides just the facts, with no opinions or recommendations – recognizing other resources are available for that.

Visit GoodToKnowFacts.org
to learn more

Commitment to Safety

Safety has always been our highest priority. Americans want to have confidence in the safety of their foods and beverages, starting with the regulatory process evaluating them. America’s beverage industry is committed to ongoing scientific evaluation of ingredients and support programmatic efforts to modernize the Generally Recognized as Safe (GRAS) process through Congress, including replacing “self-GRAS” with mandated GRAS notifications for all new or novel food ingredient uses.

In fact, with our new Good to Know ingredient website, we are the first industry to make transparent which ingredients in our beverages operate under self-Gras authority.

AMERICA’S BEVERAGE
COMPANIES:

LEADERS ON
CHOICE & INFORMATION

Beverage innovation remains front and center as we provide Americans with more choices than ever before, particularly with less sugar or no sugar at all. In fact, there are more than 600 low- or no-sugar brands on the market including sparkling and flavored water, zero sugar sports drinks and teas.

From clear calorie labels on the front of every bottle, can and pack we produce, to smaller portion sizes and innovative new beverages that provide flavor with few– or no– calories, we are supporting American’s in their effort to achieve balance. The results: 60% of beverages Americans buy today are zero sugar, while beverage calories per-serving have declined by 42.2% since 2000.