Transparency & Choice

transparency & choice

When it comes to what your family eats and drinks, the facts are Good to Know.

That’s why America’s beverage companies launched Good to Know, a new initiative designed to empower Americans with easy-to-understand information about the ingredients in their drinks so they can make the decisions that are right for them. It is another step in our long history of working together to bring Americans more choices and clear information.

Delivering Straightforward Information

GoodtoKnowFacts.org is where Americans can start to explore more than 140 beverage ingredients compiled in one place for the first time, including:

Common uses
Alternative names
Safety & regulatory status

Good to Know provides Americans with the global food safety scientific assessments from the U.S. Food & Drug Administration, European Food Safety Authority and Health Canada. It also identifies for the first time which ingredients have a Generally Recognized as Safe (GRAS) Self-Determined authorization.

This is a first stop that provides just the facts, with no opinions or recommendations – recognizing other resources are available for that.

AMERICA’S BEVERAGE
COMPANIES: LEADERS ON
CHOICE & INFORMATION

Providing Americans with more choices, and not restricting them, along with clear, transparent information is the best way to support balance and improve health. And America’s beverage companies are leading the way by providing consumers with the choices they want and the information they need to make the best decisions for themselves and their families. We work hard to make sure our consumers are informed consumers.

Over the last two decades, we listened to consumers, policymakers and the public health community. We worked together to transform the beverage aisle, deliver clear information and help Americans find balance.

Only Sector with
Zero Calorie Options

Only food industry sector with successful zero calorie alternatives to flagship products.

More Choices, Zero Sugar

More than 600 low- or no-sugar brands on the market including sparkling and flavored water, zero sugar sports drinks and teas.

Smaller Portions

Majority of brands now come in 7.5 oz containers for those who want a little less.

Clear Calorie Labels

Added clear calorie labels to the front of every can, bottle and pack we produce.

Informing Purchases

Placing calorie reminders on more than 3 million vending machines and coolers nationwide.

Encouraging Balance

Promoting balance through in-store displays.

No Advertising to Children

Voluntary commitment not to market or advertise to children.

The impact of these intentional changes are difficult to ignore.

Nearly 60% of beverages
Americans buy today are
zero sugar.

Beverage calories per-serving have
declined by 42%
since 2000.

More than 600 low- or
no-sugar brands on the market including sparkling and flavored water, zero sugar sports drinks and teas.

Transparency & Choice