recycling

America’s leading beverage companies – The Coca-Cola Company, Keurig Dr Pepper and PepsiCo – are working together to reduce our industry’s plastic footprint through our Every Bottle Back® initiative. We’re using less new plastic and investing in efforts to get our bottles back so we can remake them into new ones.

America’s beverage companies are investing in communities to collect more of our valuable bottles and cans and increase the amount of recycled material we can use to make new containers. Through our Every Bottle Back® initiative, we’re leveraging the equivalent of nearly half-a-billion dollars to supply households with curbside recycling carts, upgrade recycling technology and provide education to communities where we can have the greatest impact.

To foster a circular economy for recyclable materials, America’s leading beverage companies advocate for a comprehensive federal solution. We have established these essential principles to drive the success of a modernized recycling collection system.