About Us

About WBA

The Wisconsin Beverage Association (WBA) is the trade association for Wisconsin’s refreshing, non-alcoholic beverage industry, serving the public and its members. Formerly known as the Wisconsin Soft Drink Association, our name was changed in 2005 to better reflect the expanded range of non-alcoholic beverages our industry provides Wisconsin consumers. Our member companies manufacture and distribute a wide range of refreshing beverages including: 100% juice and juice drinks, ready-to-drink teas, sports drinks, bottled water and soft drinks.

The WBA’s mission is to promote the development, preservation, operation and general welfare of the beverage industry in Wisconsin. The WBA represents bottlers and franchise companies on the federal, state and local levels of government.

The WBA provides a neutral forum in which members convene to discuss issues of interest, while maintaining their tradition of spirited competition in the marketplace. The Association also serves as a liaison between the industry, public, and provides a unified voice in legislative and regulatory matters.

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