America’s Beverage Companies are providing choice, information,
to help consumers choose the beverage that’s right for them and their families.
With our Balance Calories Initiative, we are working
toward a common goal of reducing beverage calories in the
American diet, and will promote even more
smaller-portion sizes, water and no- and lower-calorie beverage options.
This is the single-largest voluntary effort by an industry to help fight obesity.
We’ve also removed full-calorie sodas from schools and placed clear calorie labels
on the front of every bottle, can and pack we produce.
A Goal to Reduce Calories Consumed Per Person Nationally by 20% by 2025:
A Landmark Effort to Transform the Beverage Landscape
We will leverage our strengths to promote
smaller-portion sizes, water, and lower-calorie beverages.
We will promote
calorie awareness and balance on point-of-sale equipment nationwide.
We will place
a special focus on communities where the effort can have the greatest impact.
We will support
families in their efforts to achieve balance with a new campaign: Mixify.™
We’re continuing to lead to help address obesity.
This effort builds upon our voluntary National School Beverage Guidelines,
which led to a 90% reduction in beverage calories shipped to schools, our
Clear on Calories front-of-pack calorie labeling program, our Calories Count™
Beverage Vending Program and ongoing innovation to provide more choices,
smaller portions and fewer calories.